Case Studies

Addressing Rural Health Disparities

A strategic marketing plan for an established hospital to launch its first satellite clinic in underserved Sullivan County, New York.

Sonos Brand Audit: Rebuilding Trust After the App Crisis

Examining how Sonos can recover from their May 2024 app disaster and strengthen their market position against growing competition from Apple and Bose.

Reimagining Sears

A strategic plan to revitalize Sears by repositioning it as a premium destination for American-made products and experiential retail.

The Wellness Club: An IMC Plan For Walgreens

A strategic marketing campaign to reposition Walgreens as a wellness destination through "The Wellness Club" initiative. The plan targets urban professionals by leveraging Walgreens' pharmacy expertise while expanding into holistic health services, featuring personalized digital experiences, in-store wellness zones, and strategic partnerships to capture market share in the growing wellness industry.

Lucid Motors Creative Strategy: "New Luxury"

A creative strategy brief positioning Lucid Motors as "New Luxury" in the EV market, using nostalgic and sophisticated messaging to differentiate from traditional luxury and Tesla's tech-forward approach while increasing brand awareness.